STACEY LAYNE MARTIN
UX & SERVICE DESIGN LEADER
I bring the experience lens to the decisions that shape what people ultimately live.
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AROUND FINANCIAL SERVICES
Not services. Three ways into the same work — influencing the systems that shape experience, building the conditions design needs, and making things to think with.
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The platform was new. The experience was still being decided.
Singular design partner for more than a year inside a major Wealth transformation — client and advisor interviews, journey workshops, service blueprints, multi-platform ecosystem mapping, and ~30 journeys.
With technology initially leading, the work kept the intended experience in the conversation before feasibility quietly decided it.
READ THE CASE →
They were about to buy key cards. The doors weren't the problem.
A 250+ branch key-card investment aimed at wait times. Experience analysis found the real causes — staffing changes and remodel decisions — and helped stop the wrong spend.
READ THE CASE →
IN PROGRESS
The team could see the work. We needed to see the year.
An evolving leadership push for portfolio-level UX visibility — connecting capacity, staffing, and unsupported demand to organizational decisions. Design PI Planning is the mechanism a senior UX lead is developing.
FOLLOW THE WORK →Asked for UI. Found a requirements problem.
The ask was UI for a new OTP flow. The experience lens surfaced missing upstream requirements — many clients had no mobile number on file. The recommendation: a lower-friction email path that cut avoidable friction and change-management burden while supporting the strongest feasible security route.
The platform had a login. It didn't have an onboarding experience.
A new third-party Wealth platform shipped with no coherent onboarding. I initiated persistent guidance pages and shaped the content so clients could revisit how to use the experience — instead of reconstructing instructions from emails and printouts.
A few credentials. And one that matters.
SERVICE DESIGN SCAD
BUSINESS ADMINISTRATION YOUNGSTOWN STATE UNIVERSITY
IN ALIENS It's a thing.
I don't only facilitate. I make.
Independent products and experiments — where I originate, design, build, and ship, and stay honest about my learning edge.
Jack King's Classic
A live digital event program for the OCB Jack King’s Classic — 56 athletes, 39 classes, a nine-hour run of show, reached by QR code from posters and venue screens. Built in three days, then run live on show day. The whole design answers one question in five seconds: “Who is number 27, and when is my class on?”
Search-first, offline-resilient, and honest under pressure: live results publish placements, overalls, and pro cards derived from the federation’s actual rulebook, so the app can never disagree with the judges. Show day absorbed a scratch, a reorder, and a mid-show renumbering — two athletes legitimately sharing bib #62 — plus a hosting outage, with zero public data errors and sub-minute updates all day.
VISIT THE LIVE APP →Blood Sweat Chalk
A partner-training app for lifters — end-to-end experience, design system, flows, and screens. Where I work my product-design edge, not where I pretend it’s finished.
xdpersonas.ai
Research input → clustering → persona structure → live persona agents → journeys — agent stages in progress, labeled as such. An experiment in where AI accelerates synthesis and uncovers research gaps.
Navel Gazin
A satirical philosophy site — real people, real thoughts, random discovery, non-judgmental sharing. The serious question underneath: in an era of generated abundance, how do you preserve human specificity?
This Is Stacey
A podcast of slow questions — long-form conversations that interrogate identity, conviction, and the things we’re told not to question. Now live, episodes ongoing.
connected. AN OCCASIONAL NOTE. NO NOISE.