STACEY LAYNE MARTIN
UX & SERVICE DESIGN LEADER
The problem was the portfolio, not the team.
ROLESenior UX lead · practice builder
CONTEXTEnterprise design organization
METHODSDemand mapping · capacity modeling · Design PI Planning
DURATIONOngoing
The year at a glance — demand vs. sustainable capacity, made legible for the first time. Figures representative.
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The short version
THE CONDITION
Demand on the design team was invisible — asks arrived faster than capacity, and the overload read as a team problem.
THE MECHANISM
A portfolio-level view connecting capacity, staffing, and unsupported demand to organizational decisions. Design PI Planning is the developing practice.
WHAT CHANGED
The quarter leadership first saw demand in one view, they rebalanced the portfolio instead of the people — this is how we knew the problem was structural.
Practice in progress — labeled as such. Figures shown are representative; artifacts reconstructed for portfolio presentation. Original materials used internally.
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